Veganuary Prompts A Positive New Year's Resolution

Reducetarians practice plant-based lifestyles in a variety of ways. Many participate in Meatless Mondays, some opt for Vegan Before 6, and others commit to cut out meat completely. But this January, a UK-based organization is offering yet another option by encouraging individuals to try veganism in their month long challenge, known as Veganuary.

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Plant-Based Foodbank Marks 50,000 Meals

Ashley Mackay found herself in a tough situation. She wanted to live a healthy and environmentally friendly lifestyle, but her financial situation prevented her from even putting food on the table. Enter Matt Noble, volunteer executive director of the Toronto Vegetarian Food Bank (TVFB). "We don't think that people's dignity should be sacrificed because they're down on their luck," he says. And with that in mind, he launched TVFB in January 2015.

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New Investors for the Plant-Based Movement

Tyson Foods recently made headlines for its controversial move to invest 5% in Beyond Meat, the California-based producer of meatless crumbles, meatless chili, and now, the Beyond Burger. Although investors and companies such as Bill Gates, General Mills, and the Humane Society have also contributed to Beyond Meat, Tyson’s investment is the first of its kind. Never before has a meat processor of their size partnered with a plant-based competitor.

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Study: Online Appeals Impact Individual Meat Consumption and Attitudes

New York, NY (October 11, 2016) – The Reducetarian Foundation commissioned a study exploring the impact of “reduce” and “eliminate” messaging on individual meat consumption and attitudes.  The study found that these appeals in the form of news articles lead to significant reductions in individual meat consumption and meaningful changes in attitudes about animals and animal agriculture.

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Brian Kateman