What is reducetarianism?

Reducetarianism is the practice of eating less meat - red meat, poultry, and seafood - as well as less dairy and fewer eggs, regardless of the degree or motivation. This concept is appealing because not everyone is willing to follow an "all-or-nothing" diet. However, reducetarianism is still inclusive of vegans, vegetarians, and anyone else who reduces the amount of animal products in their diet

Why reduce?

Eating fewer animal products reduces your risk of heart disease and certain types of cancers, decreases your carbon footprint and the suffering of farmed animals, and even alleviates the global food and water crises.

What do you mean by meat?

Meat that comes from the slaughtering of birds (chicken, turkey, and duck), fish, lobsters, and other crustaceans, cows (beef and veal), and pigs (pork, ham, bacon).

What is Cultured (i.e. Lab-Grown) Meat?

The idea is simple—to create animal meat without the use of animals. The process involves taking farm animal cells and placing them in a nutrient mixture that helps them develop into pure muscle tissue.

How are reducetarians different than flexitarians?

While flexitarians primarily eat plants with the occasional inclusion of meat, eggs, and dairy, reducetarians mindfully and gradually reduce their consumption of these animal products with respect to their own diet. 

Are vegans and vegetarians also reducetarians?

Yes, vegans and vegetarians are also reducetarians because they have reduced their consumption of meat (so effectively that they eat none at all).

Does reducetarianism promote vegetarianism or veganism?

Reducetarianism may certainly empower some individuals to reduce their consumption of animal products to zero! Others may simply eat less of them.

What about other animal products like eggs and milk?

We encourage reducetarians to also decrease their consumption of dairy, eggs, and other animal products.

Is eating less meat a new movement?

Reducetarianism isn't new—we're just giving it a name. Many governments, leading public health institutions, and some of the largest school districts have encouraged or enacted meat reduction campaigns.