Press
The Guardian - "Vegans, vegetarians and now… reducetarians"
Grist - "Given up hope on vegetarianism? Meet a reducetarian."
Rachel Ray Magazine - May 2017: "Chew on This!"
Mashable - "Cutting out 10% of meat from your diet may prolong your life"
Reader's Digest - "What the Heck Is a Reducetarian? (And Should You Be One?)"
Forbes - "Brian Kateman: Why And How He Launched The Reducetarian Movement"
USA Today Green Living - Spring/Summer 2017: "Fresh Reads"
Huffington Post - "How The Reducetarian Diet Could Help Solve Our Climate Change Problem"
MarketWatch - "How eating less meat could save you more money"
NY Daily News - "Who's afraid of lab-grown meat? Root for this innovation to be on our plates soon"
Veg News Magazine - May 2017: "Editor's Picks"
Tree Hugger - "Let's talk about meat reduction, instead of elimination"
NPR - "Should Ethical Eaters Unite Around A Goal To Eat Fewer Animals?"
Grist - "‘I had a meatmare’: Why flesh haunts the dreams of vegetarians"
One Green Planet - "In the Fight to Fix the Climate, Less (Meat) is More"
AlterNet - "How Even a Slight Reduction in Meat Eating Takes a Big Burden off the Planet"
Vogue - "I nuovi vegetariani? I 'riduci-carne'"
Fast Company - "Eating Beans Could Be A Magical Solution to Climate Change"
Gizmodo - "These Environmentalists Say Meat Is Okay Sometimes"
Press Herald - "Using less meat in your burger is not punishment"
Grist - "Convince your friends (and your own belly) to crave less meat"
Life Hacker - "How to Eat Less Meat"
Munchies (VICE) - "Not Ready to Give Up Meat? This Group Says to Go 'Reducetarian' Instead"
Clean Eating Magazine - May 2017: Calls to Action
Bustle - "Thinking Of Going Vegan? 6 Books About Veganism To Help You Make The Transition"
Quartz - "Man-made meat really isn’t any weirder than chicken nuggets"
Mind Body Green - "Exactly How To Get All The Protein You Need On A Plant-Based Diet"
TreeHugger - "6 strategies for reducing meat in your diet"
Cooking Light Magazine - "Want to eat less meat? Here’s the book to give you the resolve."
Fast Company - "Eating Meat Is Bad For The Planet: But What About Just Eating Less Meat?"
Wired - "La guerra è finita: i reducetariani hanno vinto (e i vegetariani perso)"
MarketWatch - "7 ways dropping meat from your diet can help save the planet, the economy and your budget"
AlterNet - "Buddhism Offers a Potent Philosophical Reason to Cut Meat Out of Your Diet"
Vox - "Climatarian, vegavore, reducetarian: why we have so many words for cutting back on meat"
Globe and Mail - "Admit it: If price is an issue, you’ll choose cheap meat over vegetables"
Mind Body Green - "Not Ready To Go Vegan? Why You Should Consider A 'Reducetarian' Diet"
National Geographic - "To Cut Meat From Your Diet, Don't Go Cold-Turkey"
Salon - "The moral demand for cultured meat"
TreeHugger - "How to be a reducetarian"
Women's Health - "Reducetarianismo: ¿Qué es exactamente"
Metro - "Have your dairy intake to avoid obesity, Government warns"
The Independent - "Reducetarianism: How to cut down on meat without going cold turkey"
Huffington Post - "Love Bacon AND Animals? 'Reducetarianism' May Be For You"
Reuters - "Want to cut down on meat but can't face cold turkey? Try 'reducetarianism'"
VICE - "The Leader of the New 'Reducetarian' Movement Questions the Morality of Eating Meat"
AOL - "How eating 10 percent less meat could impact your life"
Grist - "Love bacon but want to eat less meat?" Try reducetarianism"
National Geographic - "Los reducetarians, una alternativa a los vegetarianos"
Business Insider - "Want to cut down on meat but can't face cold turkey? Try 'reducetarianism'"
Huffington Post - "Why You’ll Feel Better When You Eat Less or, Give Up Meat"
Tree Hugger - "Veganuary, weekday vegetarians, Meatless Mondays and now reducetarians..."
Mind Body Green - "How Being a Reducetarian Will Make You Healthier and Happier"
Sydney Morning Herald - "Human health and the mythology of meat"
Vogue - "I nuovi vegetariani? I "riduci-carne"
Daily Mail - "Are you a Reducetarian?"
il Fatto Quotidiano - "Chi sono i reducetariani: la “filosofia” del meno carne ma di qualità maggiore"
Raw Story - "Not going vegetarian, but cutting down on meat? There’s a name for that"
Medical Daily - "Meat-Eaters And Vegetarians Meet In The Middle: The Birth Of 'Reducetarianism'"
Women's Health - "This One Little Change to Your Diet Will Make You Healthier"
Haaretz - "How to Get People to Stop Eating Meat? Better Alternatives"
AlterNet - "Not going vegetarian, but cutting down on meat? There’s a name for that"
GreenMe - "Reducetariani: Mangiare Meno Carne Ma Di Qualita Per Salvaguardare Ambiente E Salute"
Christianity Today - "Why Faithful Foodies Might Consider Less Meat"
Philly.com - "Want to eat less meat, but not give it up completely? You're a reducetarian
Repubblica - "Meno carne e più qualità, ora sei reducetariano"
Huffington Post - "Why 'Vegan' is No Longer Enough"
NPR - "When Plants, Not Meat, Come First"
WIRED - "Reducetarianesimo, il vegetarianesimo che ammette (poca) carne"
Stuff - "Become a 'reducetarian': Ten countries to learn from"
Los Angeles Times - "Cutting down on meat for health" More people are trying it"
AMNY Newspaper - "Health Calendar"
Kaleej Times - "Reducetarianism, what is it?"
Fox News - "People who eat less meat, but still some, get their own name"
Books for Better Living - "How to Cut Down on Meat Consumption – and Why That’s Good for Us"
Dating Advice - “The Reducetarian Foundation Champions a Movement to Encourage Singles & Couples to Cut Back on Their Meat Consumption”
NY Times - “Memo From The Boss: You’re a Vegetarian Now”
Huffington Post - “Is The Movement To Eat Less Meat Actually Making A Difference?”
Washington Post - “Want to cut down on animal products but just can’t give up bacon? Reducetarians won’t judge.”
Well And Good - “The Rise In Plant-Based Eating May Help Us Finally End Diet Culture For Good”
Fox Business - “Amazon, cafes driving plant-based coffee creamer sales”
Market Watch - “How to eat less meat without driving yourself nuts — and 3 good reasons to try it”
Indy100 - “Richard Dawkins causes confusion after bizarre tweet about 'human steak' and Hugh Fearnley-Whittingstall”
Christianity Today - “Going Vegan for Lent Can Orient Us to Christ’s Calling”
Mashable - “Yes, alternative meat can help stop climate change. Here's why”
Prevention - “Why Cutting Back on Beef Is Good for You and the Planet”
Well And Good - “How To Avoid Greenwashing To Ensure The Food You Buy Is Truly Good for the Environment”
TechCrunch - “Bolt Threads partners with Adidas, owners of Balenciaga and Gucci, and Stella McCartney on mushroom leather”
Vice - “Big Meat Is Selling Veggie Burgers—But It's Still Destroying the Environment”
Harper’s Bazaar - “Saudi Arabia's 'Vegan Prince’ Reveals What’s Next For The Meat-Free Industry”
Business Insider - “How to boost healthy, plant-based eating without sacrificing meat with the flexitarian diet”
Yahoo - “11 Cheap Plant-Based Meals”
Vox - “Beyond Meat and Pepsi are teaming up to make plant-based snacks and drinks”
U.S News - “It's Easier Than Ever to Be a Flexitarian Thanks to the Rise of Hybrid Foods”
Treehugger - “Recipe Site Epicurious Takes Beef Off the Plate”
Insider - “Tyson Foods's first foray into alternative meats included half-meat, half-plant burgers. An executive explains why the newest products under its Raised & Rooted brand are 100% plant-based.”
Inverse - “Soy boys: How tofu conquered the supermarket America during a global pandemic”
The New York Times - ”The Rise of the Climatarian”
Martha Stewart - “What Is Reducetarianism? Learn All About This Smart New Way to Eat and See If It's Right for You”
Whole Foods Market - “Whole Foods Market Reveals Top 10 Food Trends for 2022”
New Statesman - “New Year’s reducetarians? A third of people intend to change their diets in 2022”
Thrillist - “Reducetarianism Is a Totally Doable Approach to Plant-Based Eating”
Delish - “Reducetarianism: Everything You Need To Know About Eating Less Meat, Dairy & Eggs”
HowStuffWorks - “Not Ready for Vegetarianism? Try Reducetarianism”
Elle - “Será que você é reducitarianista e não sabe?”
Poosh - “Is the Reducetarian lifestyle for you?”
Time - “Cutting Back on Meat? What to Know About the Reducetarian Movement”
Bloomberg - “You Don’t Have to Be Vegan to Help Save the Planet”
Honey Kitchen - “Want to eat less meat? Become a reducetarian!”
The Globe and Mail - “The healthy food trends - for you and the planet - to watch for in 2023”
Treehugger - “Meet the 'Social Omnivore'“
Op-eds
LA Times - "Can't vegans and vegetarians just get along?"
Vox - "How to stop cruel factory farming: start with one animal"
Fast Company - “The biggest opportunity to help animals is ending the suffering of wildlife”
Quartz - “Don’t get mad at vegans—get mad at climate change”
San Francisco Chronicle - "Food technology brings new traditions, including meatless ones"
Independent - “You may not like everything Jay Inslee and AOC say, but their views on factory farming could end up saving our lives”
NBC - “Can your dog go vegan? Inquiring — and environmentally conscious — minds want to know”
Quartz - “Vegan pets sound bougie, but they might just save the Earth”
Fast Company - “Should zoos exist?”
Seattle Times - “Is it ‘meat’? Who cares? Demand for plant-based foods overshadows labeling debate”
The Guardian - "A veggie burger that bleeds? Now the ‘clean meat’ revolution is cooking on gas"
Quartz - "We need more meat-eating animal-rights advocates"
The Atlantic - "Beyond 'Vegetarian'""
Fast Company - “Will people be able to overcome their disgust of lab-grown meat?”
Entrepreneur - “Burger King’s New Meat-Free Whopper Is Part of the Solution”
Washington Post - “We can save the earth without giving up bacon. Here’s how.”
Entrepreneur - “It’s Time for McDonald’s to Offer a Veggie Burger Nationwide”
Quartz - “Steps Among Many - Not Leaps Among a Few - Will End Factory Farming”
Entrepreneur - “Tyson Is Misleading Customers With Its New '100 Percent Plant-Based' Nuggets”
Salon - “Big Chicken wants in on the plant-based meat options and that's a good thing”
Tech Crunch - “Fish replacement may be the next big wave in alternative protein development”
Salon - “Fake chicken is coming for the Impossible Burger”
Fast Company - “Is eating bugs any morally different than eating cows?”
The Guardian - “Yes, algae is green and slimy – but it could also be the future of food”
Tech Crunch - “Ethical Fashion Is On The Rise”
Forbes - “Non-Dairy Milk Alternatives Are Experiencing A 'Holy Cow!' Moment”
Forbes - “This Ancient 'Miracle Fruit' Is The Latest Meat Replacement Craze”
Forbes - “Vegan Restaurants Are On The Rise”
Forbes - “Stop Shaming Fallen Vegans”
Forbes - “Getting Plant-Based Options On Fast Food Menus Is A Two-Way Street”
Forbes - “Is A Meat Tax A Good Idea?”
Forbes - “If Cultured Meat Fails To Walk The Talk, It May Inspire Pitchforks, Not Dinner Forks”
Forbes - “Religious Groups Are Giving Plant-Based Eating A Boost”
Forbes - “Why Some Environmentalists Still Fail To Promote Meat Reduction As An Answer To The Climate Crisis”
Forbes - “We’re One Step Closer To Shattering The ‘Meat Is Masculine’ Myth”
Entrepreneur - “Biotech Startups Pounce on Cultured Pet Food”
Forbes - “Study Downplaying Risks Of Red And Processed Meat Itself Poses A Danger”
Forbes - “Swapping Out Red Meat For Poultry Or Seafood? You May Be Causing More Harm”
Forbes - “Buying Chocolate For Halloween? The Production Of Cocoa Is Scarier Than You Think”
Forbes - “Move Over, Carrot Mush: Millennial Parents Are Exploring The Most Nutritious And Eco-Friendly Ways To Feed Their Babies”
Forbes - “Eggless Eggs Are Next To Crack Into The Plant-Based Marketplace”
Forbes - “Plant-Based Mutual Funds? Financial Firms Make Eco-Friendly And Humane Investments A Possibility”
Forbes - “Plant-Based Yogurt Is Being Milked For All That It’s Worth”
Forbes - “Plant-Based Meal Kits And Delivery Services Are On The Rise”
Forbes - “WeTheTrillions Says The Future Of Public Health Is Female – And Plant-Based”
Forbes - “Plant-Based Cheese Is Finally Undergoing A Revolution”
Fast Company - “Eating honey is more complicated than you might think”
Forbes - “Plant-Based Ice Cream Is Flying Off The Shelves”
Entrepreneur - “Plant-Based Jerky Is The Sustainable Snack Of The Future”
Forbes - “Can Vegans And Ranchers Work Together To Rebuild The World’s Soil?”
Forbes - “Beans, Peas And Other Legumes: The Unsung Champions Of Plant-Based Protein”
Forbes - “Junk Food, Minus The Junk: Food Companies Are Making Indistinguishable Plant-Based Alternatives To Classic Snacks”
Forbes - “Will Cultured Meat Soon Be A Common Sight In Supermarkets Across The Globe?”
Forbes - “Pasta Is Now A Vegetable? USDA’s School Lunch Guidelines Threaten The Health Of Our Nation’s Children”
Forbes - “Bacon Without The Oink Is The Next Plant-Based Frontier”
Entrepreneur - “Plant-based Meat Has Officially Reached 'Global Phenomenon' Status”
Forbes - “The Time Is Ripe For Ugly Fruits And Vegetables”
Forbes - “Food Innovators Set Out To Catch Nascent Seafood Alternative Industry”
Forbes - “Want To Boost Your Immune System? A Healthy Diet Is An Important Start.”
Entrepreneur - “Is Vegan Protein Powder the Next Big Wellness Business?”
Entrepreneur - “How the Humble Chickpea Stormed Snack and Dessert Markets”
Entrepreneur - “How Plant-Based Brands Are Infiltrating the Beverage Industry”
Entrepreneur - “The Protein Bar Game Is Going Vegan”
Forbes - “Plant-Based Butter Is Taking Over The Dairy Aisle”
Forbes - “These Plant-Based Companies Aren’t Fazed By Shark Tank – Or Anything Else”
Entrepreneur - “Algae Is the New Popcorn. And Pasta. And Bacon”
Entrepreneur - “The Seed of an Idea: How Buckwheat, Hemp, Chia and Flax Are Taking Over”
Entrepreneur - “Better Fettuccine: How Companies Are Reinventing Pasta For The Low-Carb Era”
Forbes - “Plant-Based, Sugar-Free Foods Are On The Rise”
Forbes - “Is The Future Of Farming Indoors?”
Entrepreneur - “Don't Forget the Mustard: Small, Eco-Friendly, Health-Conscious Companies are Conquering Condiments”
Forbes - “Carbon Labels Are Finally Coming To The Food And Beverage Industry”
Entrepreneur - “Plant-Based Eating Isn't Just Salads And Beans. The Vegan Dessert Market Continues To Grow”
Forbes - “The Rise Of Vegan Food Hacks That Don’t Compromise Nutrition”
Entrepreneur - “Plant-Based in a Pinch: The Frozen Food Aisle Is Turning Vegan, Organic, and Nutritious”
Entrepreneur - “A Cup Of Ambition: Coffee Products Pour Into the Plant-Based Sector”
Forbes - “Ancient Wisdom, Modern Trend: Sprouted Foods Are On The Rise”
Entrepreneur - “Chicken Noodle No More: Forward-Thinking Brands Are Turning to Plant-Based Soups”
Entrepreneur - “Pour The Vegan Milk: Breakfast Cereals Pivot To Plant-Based, High-Protein, Low-Sugar Options”
Forbes - “Plant-Based Food Companies Are Doubling Down On Giving Back”
Entrepreneur - “In Times of Uncertainty, Shelf-Stable, Vegan Foods Make Consumers Feel a Little More Secure”
Entrepreneur - “Getting Into the Holiday Spirits: Wine, Beer, And Liquor Producers Move Toward Plant-Based And Organic”
Vox - “Meatless meat is going mainstream. Now Big Food wants in.”
Forbes - “The Top 10 Trends In Plant-Based Food In 2020—And Where We’re Going In 2021”
Forbes - “From Venus Williams To Kate Hudson, Celebrities Share Why They're Founding Plant-Based And Vegan Companies”
Wired - “How to Get More Plant-Based Meat Onto Plates in 2021”
Forbes - “Investors Are Looking Toward Plant-Based Food—But What Are They Seeing?”
Entrepreneur - “Thinking Outside the Box: How Vegan and Vegetarian Brands Are Reinventing Frozen Pizza”
Fast Company - “Once we have lab-grown meat, will we still need animal advocacy?”
Forbes - “From Plant To Plate: Grow-Your-Own Kits Are Helping To Alleviate Food Insecurity”
Entrepreneur - “The Cooking Oil Market Sizzles: Veteran Veggie Oils Canola and Olive Welcome Newcomers to the Cabinet”
Fast Company - “Plant-based burgers aren’t a health food. That’s a good thing”
Entrepreneur - “Extra Schmear, Please! Vegan Cream Cheese Alternatives Make for Happy Bagels”
Forbes - “Will The Plant-Based Food Industry Ditch Plastics?”
Entrepreneur - “Peanut Who? Alternative Nut Butters Are Taking Over Grocery Shelves”
Forbes - “Will Upcycling Become As Popular As Plant-Based Food?”
Forbes - “If The U.S. Is A Nation Of Innovation, Why Aren’t We Embracing Cell-Cultured Meat?”
Forbes - “Why Near-Monopolies In Plant-Based Meat Aren’t Such A Bad Thing”
Fast Company - “Plant-Based Meat Companies Need To Stop Fighting Each Other And Fight Industrial Agriculture Instead”
Forbes - “Healthier Plant-Based Meat Is On The Rise”
Wired - “A Top New York Restaurant Is Going Vegan. It Could Backfire”
Entrepreneur - “Easy Bake Vegan: These Brands Let You Have Your (Pan)cake and Eat It Too”
Entrepreneur - “Frozen Sandwiches, Wraps, and Pockets are Delivering Flavor Without Meat”
Forbes - “Meat Is A Liberal Issue. It Shouldn’t Be.”
Entrepreneur - “Hot and Ready: Light Up the Grill this Summer with Vegan Hot Dogs”
Entrepreneur - “Order Up: As Fast Food Continues to Turn Vegan, What's Next?”
Fast Company - “Lab-grown meat isn’t “plant based”—but is it “vegan”?”
Forbes - “The Vital Job Of Incubators And Accelerators For Plant-Based Businesses”
Forbes - “The Environment And Animals Deserve More Than Just 3% Of Our Charitable Giving”
Entrepreneur - “Vegan en Vogue: Here's Why Some of the Biggest Events of the Year are Nixing Meat from Their Menus”
Forbes - “11 Plant-Based And Alternative Protein Trends To Watch For In 2022”
Entrepreneur - “Vegan Brands Are Swinging For Our Greatest Hope: Gen Z”
Entrepreneur - “From Fine Dining to Fast Food: Where Plant-Based Food is Going in 2022”
Forbes - “Do Welfare Certifications Raise The Bar For Farm Animals?”
Fast Company - “Plant-based meat isn’t perfect, but it is a form of harm reduction”
Forbes - “Trends In Cell-Cultured And Fermentation-Grown Animal Products To Watch In 2022”
Entrepreneur - “Plant-Powered Future: 8 Trends in Vegan Meat, Egg and Dairy to Watch for in 2022”
Forbes - “To Save The Planet, We Need Systemic Change—But Your Individual Choices Still Matter”
Fast Company - “In low-income countries, meat isn’t the problem. U.S.-style animal agriculture is”
Forbes - “This Holy Grail Of Plant-Based Meat Is Coming To A Plate Near You”
Fortune - “Plant-based meat is running out of steam, but it’s still the future”
Entrepreneur - “Ranchers and Vegans Have Finally Found Something They Can Agree On”
Forbes - “Cell-Cultured Seafood Isn’t just An Idea; It’s A Reality”
Fast Company - “People say they don’t want plant-based meat. But they can be convinced”
Fast Company - “Vegans need to stop exaggerating the health benefits of a plant-based diet”
Forbes - “Gregorys Coffee Is A Plant-Based Mecca”
NBC News - “We need to ban animal testing. Dr. Oz’s killing over 300 dogs is a perfect example of why.”
Forbes - “Why Do Food Waste Advocates Give Meat A Pass?”
Fast Company - “AI could fuel factory farming—or end it”
NBC - “Why throwing mashed potatoes at Monet can help save the planet”
Fast Company - “The meat you eat is already fake”
Salon - “The meat industry is borrowing tactics from Big Oil to obfuscate the truth about climate change”
Forbes - “Optimistic “longtermism” is terrible for animals”
NBC - “Don't be so quick to dismiss lab-grown meat”
Fast Company - “Your pet is helping to fuel factory farms”
Forbes - “If We Don’t End Factory Farming Soon, It Might Be Here Forever.”
Forbes - “Climate Change Isn’t The Only Environmental Issue. The Meat Industry Wants You To Think It Is.”
Fast Company - “You don’t want to know where your shrimp comes from”
Daily Beast - “Veganism Is Impossible, Because People Aren’t Perfect”
Fast Company - “Is plant-based meat dying, or is the industry just feeling growing pains?”
Real Simple - “Fermentation: This Ancient Technique Is the Key to Our Plant-Based Future”
Forbes - “The Environmental Movement Forgot About Animals”
Forbes - “Is The Media Biased Against Plant-Based And Cell-Cultured Meat?”
The Daily Beast - “Meatless Burgers Shouldn’t Be ‘Healthy’—They Should Be Tasty”
Forbes - “New Technologies Make Factory Farming More Palatable. That’s Not Good Enough.”
Fast Company - “A seafood company has designed the world’s first octopus farm: Here’s why that’s horrifying”
Forbes - “Animal Advocates Should Turn Their Attention To Hollywood”
Fast Company - “Foodtech investors are making a mammoth mistake”
Vox - “At the Kentucky Derby, horses are worked to death for human vanity”
Fast Company - “The meat and dairy industries peddle misinformation. It’s time for plant-based food brands to fight back”