About the Book

Brian Kateman coined the term "reducetarian" to describe someone who is reducing his or her meat consumption. Endorsed by thought leaders and celebrity chefs, Brian posits that by eliminating at least 10% of the meat from our diets, we will reap wonderful personal health benefits and contribute to a healthier planet. 

With over 125 delicious, easy, healthy recipes by award-winning cookbook author Pat Crocker, THE REDUCETARIAN COOKBOOK helps us adopt the simple, flexible, and healthful reducetarian approach. 

This book explains flex recipes, offers suggested, simple ingredient swaps, an introduction to reducetarian ingredients, tips for plant-based entertaining and more.

Recipe sections include Light Bites, Dinner-in-a-bowl, Salads, Soups, Sides, Mains and Core Meals, and Desserts.

Sample of Recipes:
Spinach and Artichoke Dip
Cauliflower Steak
Lentil Sliders
Veggie Pot Pie
Rainbow Vegetable Soup
Cashew Coconut-Curry Noodle Bowl
French Vanilla Ice Cream
Lemon Meringue Mess
Spiced Oatmeal Cookies
Tuscan Pizza
Mac 'n Cheese

About the Editor

Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing consumption of meat, eggs, and dairy to create a healthy, sustainable, and compassionate world. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: September 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017). His writings have appeared in dozens of media outlets including Fast Company, The Atlantic, Quartz, The Los Angeles Times, The San Francisco Chronicle, The Washington Post, Vox, Salon, Entrepreneur, Forbes, TechCrunch, The Independent, and The New York Daily News. He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University. He lives in Los Angeles with his fiancé Isabel and rescue dogs Tobey and Cooper.

"Eating less meat is an easy change that everyone can make to help create a cleaner and more sustainable world - The Reducetarian Cookbook provides lots of ideas to help make that change!"

Paul McCartney

"The Reducetarian Cookbook provides you with the no-nonsense tools necessary to transform your good intentions into actionable results with countless healthy and delicious plant-based recipes that are good for you and good for the planet."

Deepak Chopra, author of What Are You Hungry For?: The Chopra Solution to Permanent Weight Loss, Well-Being, and Lightness of Soul


"This is your 'must have' cookbook! I love the abundance of easy, no fuss recipes that are beyond decadently delicious. Shout hooray to Vegan Cheezy Queso, Veggie Pot Pie and Chocolate Brownies and so much more!"

Chloe Coscarelli, author of Chloe Flavor: Saucy, Crispy, Spicy, Vegan


"Simple health-promoting recipes that are good for you and the planet."

Lindsay Nixon, author of author of Happy Herbivore Cookbook Series

"The Reducetarian Cookbook offers an endless supply of easy-to-make meals that you won’t be able to resist!"

Nikki Dinki, author of Meat On The Side: Delicious Vegetable-Focused Recipes for Every Day, Chef on Food Network + Cooking Channel

"We love the message behind The Reducetarian Cookbook, which is a celebration of plant-based cooking that benefits your health and the planet in one shot... without sacrificing on flavor or creativity!"

Sarno Bros, author of The Wicked Healthy Cookbook

"The Reducetarian Cookbook can help you make a positive change; eat less meat, feel better and help our planet. "

Henry Firth & Ian Theasby, author of BOSH!: Simple Recipes. Amazing Food. All Plants

For a Sample or media kit or to coordinate an interview, please contact:

Brian Kateman
Editor, The Reducetarian Cookbook

Gregory Henry
Publicist, Hachette Book Group