REDUCETARIAN - Eat Less Meat

Available for Pre-order now!

Amazon | Barnes & Noble | Hachette Book Group


About the Book

Brian Kateman coined the term "reducetarian" to describe someone who is reducing his or her meat consumption. Endorsed by thought leaders and celebrity chefs, Brian posits that by eliminating at least 10% of the meat from our diets, we will reap wonderful personal health benefits and contribute to a healthier planet. 

With over 125 delicious, easy, healthy recipes by award-winning cookbook author Pat Crocker, THE REDUCETARIAN COOKBOOK helps us adopt the simple, flexible, and healthful reducetarian approach. 

This book explains flex recipes, offers suggested, simple ingredient swaps, an introduction to reducetarian ingredients, tips for plant-based entertaining and more.

Recipe sections include Light Bites, Dinner-in-a-bowl, Salads, Soups, Sides, Mains and Core Meals, and Desserts.

Sample of Recipes:
Spinach and Artichoke Dip
Cauliflower Steak
Lentil Sliders
Veggie Pot Pie
Rainbow Vegetable Soup
Cashew Coconut-Curry Noodle Bowl
French Vanilla Ice Cream
Lemon Meringue Mess
Spiced Oatmeal Cookies
Tuscan Pizza
Mac 'n Cheese


About the Editor

Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing consumption of meat, eggs, and dairy to create a healthy, sustainable, and compassionate world. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: September 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017). His writings have appeared in dozens of media outlets including The Atlantic, Quartz, The Los Angeles Times, The San Francisco Chronicle, The Washington Post, Vox, and The New York Daily News. He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University. He lives in New York City with his fiancĂ© Isabel and rescue dog Tobey.


"The Reducetarian Cookbook provides you with the no-nonsense tools necessary to transform your good intentions into actionable results with countless healthy and delicious plant-based recipes that are good for you and good for the planet."

Deepak Chopra, author of What Are You Hungry For?: The Chopra Solution to Permanent Weight Loss, Well-Being, and Lightness of Soul


For a Sample or media kit or to coordinate an interview, please contact:

Brian Kateman
Editor, The Reducetarian Cookbook
brian@reducetarian.org

Sarah Falter
Publicist, Hachette Book Group
Sarah.Falter@hbgusa.com