Episode 24: How To Get Celebrities Involved In Your Campaign - Madeline Carretero
In this episode, Brian speaks to Madeline about how to get influencers and celebrities involved in a campaign. Madeline covers the pros and cons of having influencers endorse a campaign, where to send a pitch to and how to word it, her experience working with influencers, the tone to set when engaging with them, and much more.
About the guest:
Madeline Carretero is the Influencer Partnerships & Philanthropy Manager at Greenpeace USA where she works to connect celebrities, artists, thought leaders and entertainment industry influencers with Greenpeace to amplify and garner support for the critical work that needs to be done for the environment. She also raises funds for Greenpeace's campaigns and partnerships work as a Senior Major Gifts Officer. Madeline came to Greenpeace 8 years ago from the Jane Goodall Institute in Washington, D.C., and prior to that was a Fundraising Manager at Elon University. She is currently based in San Francisco, CA.
