Episode 23: How To Implement Corporate Campaigns - David Coman-Hidy
In this episode, Brian talks to David about implementing corporate campaigns—campaigns designed to put pressure on companies to change their practices. Using The Humane League's approach as a case study, David covers topics such as: how to choose which companies to target, how to find the right people to contact and what to say to them, how to mobilize a team, mistakes to avoid when campaigning, and what happens after a campaign fails or is successful.
About the guest:
David Coman-Hidy is the President of The Humane League, a global nonprofit working to end the abuse of animals raised for food. Under his leadership, The Humane League has grown into an international presence--winning hundreds of campaigns against some of the largest food corporations in the world and reaching millions of people each year with a message of compassion for farm animals.
