Episode 8: How To Conduct Effective Research - Jo Anderson
In this episode, Brian speaks to Jo Anderson about how to carry out effective research. Jo shares some insight about her current role as Research Director at Faunalytics while also giving a step-by-step run-through of how to investigate and research a particular subject thoroughly. Expect to find out how to ask meaningful research questions, recruit participants, analyze the data, and publish your conclusions.
About the guest:
Dr. Jo Anderson is the Research Director at Faunalytics, where she harnesses the power of social science research to cut through the noise and answer key animal advocacy questions. For over ten years, Jo has investigated key social psychological issues such as persuasion, judgment, and decision-making, exploring how these concepts can be used to make the world a better place for humans and animals. Jo earned a Ph.D. from the University of Waterloo and completed a prestigious two-year postdoctoral fellowship from Cornell University.
