Episode 27: How To Start A Community-Based Initiative - Midge Iorio & Ron Hernandez
In this episode, Brian speaks to Midge and Ron about building grassroots initiatives. They cover how to reach people and encourage participation, how funding works, and offer examples from the success of their program - Bedford 2030. Midge and Ron also share plenty of practical advice, such as for setting achievable goals and measuring progress.
About the guest:
Since 2012, under Midge’s leadership, Bedford 2030 (formerly Bedford 2020) has built a robust and trusted brand; engaged thousands of community members in Bedford, Westchester and beyond; and expanded its programs, participants and impact. In 2020 the organization announced a 44% reduction in community-wide greenhouse gas emissions, and last year relaunched as Bedford 2030: Climate Action Now with an aggressive new goal to reduce emissions 80% by 2030.
Ron Hernandez has 20+ years of experience overseeing program development, operational management, marketing, public relations, advertising, digital media and communications for both corporate and non-profit organizations. At The Monday Campaigns, he collaborates with public health experts at Johns Hopkins, Columbia and Syracuse universities and leads an in-house team of marketing and public health professionals to create programs and promotional campaigns that are used by organizations to improve health outcomes for their constituents and customers.
