Episode 11: How To Get On The Front Page Of Google - Mikko Järvenpää
In this episode, Brian sits down with Mikko Järvenpää to discuss how to increase your visibility online. Expect to learn about the mystery of Google's algorithm and then steps to improving your website’s search engine optimization (SEO), from making simple technical changes on the back end to crafting clever copy. (It’s not what you think, though: according to Mikko, trickery doesn't work in the long run.)
About the guest:
Mikko Järvenpää is the founder of Sentient Media. Prior to Sentient Media, he has worked in the technology industry, most recently as the CEO of Infogram (acquired in 2017). Mikko started his career as a product marketing manager at Google, a job he quit to become a tour manager for a metal band.
