The Reducetarian Foundation aims to improve human health, protect the environment, and spare farm animals from cruelty by reducing consumption of animal products.


We envision a world where all people eat less meat and dairy and fewer eggs.

Core Values

In a few words: it's not all-or-nothing. We celebrate the small changes in personal behavior that collectively result in a significant difference in the world.


Our Approach

We encourage people around the world to make healthy, sustainable, and compassionate food choices by implementing paid online advertising campaigns, creating and sharing videos, organizing a yearly conference, disseminating literature, publishing books, and engaging in many other outreach activities. In addition to piloting research in our lab on the most effective ways to reduce societal meat consumption, we also promote the adoption of plant-based and cultured alternatives as their success in the marketplace will make it easier for people to eat fewer animal products.

support our work

We are working tirelessly to reduce the amount of animal products that our society consumes. But we need your help to spread our message of compassion. Please support the life-saving work of the Reducetarian Foundation today.