It is composed of individuals who are committed to eating less meat - red meat, poultry, and seafood - as well as less dairy and fewer eggs, regardless of the degree or motivation. This concept is appealing because not everyone is willing to follow an "all-or-nothing" diet. However, reducetarianism is still inclusive of vegans, vegetarians, and anyone else who reduces the amount of animal products in their diet.


It's Healthy

With less meat and more fruits and veggies, reducetarians live longer, healthier, and happier lives.

It's Easy

Reducetarians set manageable and actionable goals to gradually eat fewer animal products.

It's Good

Eating less meat is good for the well-being of animals and the environment. 


A Platform for Education and Research

The Reducetarian Foundation is a vehicle for spreading the personal, environmental, and animal welfare benefits of eating fewer animal products and for conducting empirical studies on how best to communicate this information to consumers, business-leaders, and policy-makers.


Attend The Reducetarian Summit

The Reducetarian Foundation is thrilled to announce the fourth Reducetarian Summit. This three-day conference will bring together perspectives and technologies from all corners of the world as we explore how to create a more equitable, compassionate and sustainable food system. 

Read The Books

The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet (Penguin Random House: April 18, 2017)) and The Reducetarian Cookbook: 125 Easy, Healthy, and Delicious Plant-Based Recipes for Omnivores, Vegans, and Everyone In-Between (Hachette Book Group: Sept 18, 2018) provide information on how the simple act of cutting 10% or more of the animal products from one's diet can transform the life of the reader, animals, and the planet paired with practical tools and tips to make it happen.

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Become a Reducetarian!

  1. Pledge to eat fewer animal products for 30 days.

  2. Follow us on Instagram, Twitter, and Facebook.

  3. Share our campaign and tag @reducetarian.

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be a hero for animals and the planet!

We are working tirelessly to reduce the amount of animal products that our society consumes, thereby sparing farmed animals from cruelty, improving human health, and protecting the environment. But we need your help. Your donation helps us to mitigate the warming of the planet and biodiversity loss, decrease risks of non-communicable diseases such as heart disease and cancer among those most at risk, and save farmed animals from a life-time of suffering. Please support the life-saving work of the Reducetarian Foundation today.