REDUCETARIAN - Eat Less Meat

WHAT IS THE REDUCETARIAN MOVEMENT?

It is composed of individuals who are committed to eating less meat - red meat, poultry, and seafood - as well as less dairy and fewer eggs no matter the degree or motivation. The concept is appealing because not everyone is willing to completely eliminate animal products from their diet.


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IT'S HEALTHy

With less meat and more fruits and veggies, reducetarians live longer, healthier, and happier lives.

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IT'S EASY

Reducetarians set manageable and actionable goals to gradually eat fewer animal products.

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IT'S GOOD

Eating less meat is good for the well-being of animals and the environment.


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A PLATFORM FOR EDUCATION AND RESEARCH

The Reducetarian Foundation is a vehicle for spreading the personal, environmental, and animal welfare benefits of eating fewer animal products and for promoting plant-based and cultured alternatives and for conducting empirical studies on how best to communicate this information to consumers, business-leaders, and policy-makers.

 
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ATTEND THE REDUCETARIAN SUMMIT

The Reducetarian Foundation is thrilled to announce the first ever Reducetarian Summit, from May 20-21, 2017, in New York City.  This two-day conference will bring together perspectives and technologies from all corners of the world as we explore how to create a more equitable, compassionate and sustainable food system. 

 
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READ THE BOOK

The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet (Penguin Random House) presents 60 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet paired with over 40 vegan, vegetarian, and "less meat" recipes.

 
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BECOME A REDUCETARIAN!

Pledge to eat less meat for 30 days.

Follow us on Instagram, Twitter, and Facebook.

Share our campaign and tag @reducetarian.


What We Do

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MISSION

The Reducetarian Foundation aims to improve human health, protect the environment, and spare farm animals from cruelty by reducing consumption of animal products.

 
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VISION

We envision a world where all people eat less meat and dairy and fewer eggs.

 
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CORE VALUES

In a few words: it's not all-or-nothing. We celebrate the small changes in personal behavior that collectively result in a significant difference in the world.

 
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OUR APPROACH

We encourage people to make healthy, sustainable, and compassionate food choices by implementing paid online advertising campaigns, creating and sharing animation videos, organizing a yearly conference, disseminating literature, publishing books, placing stories in top news outlets, and engaging in many other outreach activities. In addition to piloting research on the most effective ways to reduce societal meat consumption, we also promote the adoption of plant-based and cultured alternatives as their success in the marketplace will make it easier for people to eat fewer animal products.

 
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SUPPORT OUR WORK

We are working tirelessly to reduce the amount of animal products that our society consumes. But we need your help to spread our message of compassion. Please support the lifesaving work of the Reducetarian Foundation today.


FAQ

WHAT IS REDUCETARIANISM?

Reducetarianism is the practice of eating fewer animal products. It is appealing because not everyone is able or willing to follow a completely vegetarian or vegan diet.

 

WHY REDUCE?

Eating fewer animal products reduces your risk of heart disease and certain types of cancers, decreases your carbon footprint and the suffering of farmed animals, and even alleviates the global food and water crises.

 

WHAT DO YOU MEAN BY MEAT?

Meat that comes from the slaughtering of birds (chicken, turkey, and duck), fish, lobsters, and other crustaceans, cows (beef and veal), and pigs (pork, ham, bacon).

 

WHAT IS CULTURED (I.E. LAB-GROWN) MEAT?

The idea is simple—to create animal meat without the use of animals. The process involves taking farm animal cells and placing them in a nutrient mixture that helps them develop into pure muscle tissue.

 

HOW ARE REDUCETARIANS DIFFERENT THAN FLEXITARIANS?

While flexitarians primarily eat plants with the occasional inclusion of meat, reducetarians mindfully and gradually reduce their consumption of meat with respect to their own diet.

 

ARE VEGANS AND VEGETARIANS ALSO REDUCETARIANS?

Yes, vegans and vegetarians are also reducetarians because they have reduced their consumption of meat (so effectively that they eat none at all).

 

DOES REDUCETARIANISM PROMOTE VEGETARIANISM OR VEGANISM?

Reducetarianism may certainly empower some individuals to reduce their consumption of  meat to zero! Others may simply eat less of it.

 

WHAT ABOUT OTHER ANIMAL PRODUCTS LIKE EGGS AND MILK?

We encourage reducetarians to also decrease their consumption of farmed dairy, eggs, and other animal products.

 

IS EATING LESS MEAT A NEW MOVEMENT?

Reducetarianism isn't new—we're just giving it a name. Many governments, leading public health institutions, and some of the largest school districts have encouraged or enacted meat reduction campaigns.


Become a Reducetarian

Every month, the typical reducetarian...

  • reduces his or her risk of heart disease, diabetes and cancer.
  • spares several farmed animals from cruelty.
  • saves the planet gallons of water and tonnes of greenhouse gasses.

These are just a few of the many good reasons to reduce your meat consumption. Thousands of people are choosing to eat less meat and become reducetarians. Will you join them?

Yes, I pledge to eat less meat for 30 days!

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