Researchers at Plate for the Planet have coined a new generational term: "Generation Modern." According to their study, the attitudes of younger people are dramatically different from those of older generations, especially in regards to meat consumption.
It seems that the world's younger generations are becoming increasingly conscious of the consequences of their actions. "Whether it's for environmental or health reasons, younger generations are embracing real alternatives to meat, with nearly half (48 per cent) of 16 to 19-year-olds and 40 per cent of 16 to 24-year-olds agreeing that a meat free diet, or one where we eat less meat, is better for the environment." As a result, more and more meat substitutes are entering the market, as we've all seen, particularly with Beyond Meat's new veggie burger.
This is definitely exciting news for the reducetarian movement, as younger folks can be relied upon to organically spread the word. This is certainly a movement that rests on the shoulders of the people and can only affect change when it is backed by outspoken individuals who believe in using their voice for the better.
Written by Danika Lam