It is composed of individuals who are committed to eating less meat - red meat, poultry, and seafood - as well as less dairy and fewer eggs no matter the degree or motivation. The concept is appealing because not everyone is willing to completely eliminate animal products from their diet.


It's Healthy

With less meat and more fruits and veggies, reducetarians live longer, healthier, and happier lives.

It's Easy

Reducetarians set manageable and actionable goals to gradually eat fewer animal products.

It's Good

Eating less meat is good for the well-being of animals and the environment. 

Research icons-24_opt copy.png

A Platform for Education and Research

The Reducetarian Foundation is a vehicle for spreading the personal, environmental, and animal welfare benefits of eating fewer animal products and for promoting plant-based and cultured alternatives and for conducting empirical studies on how best to communicate this information to consumers, business-leaders, and policy-makers.


Attend The Reducetarian Summit

The Reducetarian Foundation is thrilled to announce the first ever Reducetarian Summit, from April 29th-30th, 2017, in New York City.  This two-day conference will bring together perspectives and technologies from all corners of the world as we explore how to create a more equitable, compassionate and sustainable food system. 

Become a Reducetarian!

  1. Pledge to eat less meat for 30 days.
  2. Follow us on InstagramTwitter, and Facebook.
  3. Share our campaign and tag @reducetarian.
Gift copy.png
Your Primary Motivation
Your Strategy
Please choose all that apply

be a hero for animals and the planet!

We are working tirelessly to reduce the amount of animal products that our society consumes, thereby sparing farmed animals from cruelty, improving human health, and protecting the environment. But we need your help. Your donation helps us to mitigate the warming of the planet and biodiversity loss, decrease risks of non-communicable diseases such as heart disease and cancer among those most at risk, and save farmed animals from a life-time of suffering. Please support the life-saving work of the Reducetarian Foundation today.