REDUCETARIAN - Eat Less Meat

Available for Pre-order now!

Amazon | Barnes & Noble | Hachette Book Group


About the Book

Brian Kateman coined the term "reducetarian" to describe someone who is reducing his or her meat consumption. Endorsed by thought leaders and celebrity chefs, Brian posits that by eliminating at least 10% of the meat from our diets, we will reap wonderful personal health benefits and contribute to a healthier planet. 

With over 125 delicious, easy, healthy recipes by award-winning cookbook author Pat Crocker, THE REDUCETARIAN COOKBOOK helps us adopt the simple, flexible, and healthful reducetarian approach. 

This book explains flex recipes, offers suggested, simple ingredient swaps, an introduction to reducetarian ingredients, tips for plant-based entertaining and more.

Recipe sections include Light Bites, Dinner-in-a-bowl, Salads, Soups, Sides, Mains and Core Meals, and Desserts.

Sample of Recipes:
Spinach and Artichoke Dip
Cauliflower Steak
Lentil Sliders
Veggie Pot Pie
Rainbow Vegetable Soup
Cashew Coconut-Curry Noodle Bowl
French Vanilla Ice Cream
Lemon Meringue Mess
Spiced Oatmeal Cookies
Tuscan Pizza
Mac 'n Cheese


About the Editor

Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing animal product consumption in order to create a healthy, sustainable, and compassionate world. Brian is the editor of The Reducetarian Solution (Penguin Random House: April 18, 2017). A TEDx speaker and leading expert on food systems and behavioral change, he has appeared in dozens of media outlets including The Washington PostVoxNational GeographicThe AtlanticForbesFast CompanySalonFox News, NPR and The Daily Mail. He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University. His next book—The Reducetarian Cookbook (Hachette Book Group)will be available on September 18, 2018.


"The Reducetarian Cookbook provides you with the no-nonsense tools necessary to transform your good intentions into actionable results with countless healthy and delicious plant-based recipes that are good for you and good for the planet."

Deepak Chopra, author of What Are You Hungry For?: The Chopra Solution to Permanent Weight Loss, Well-Being, and Lightness of Soul


For a media kit or to coordinate an interview, please contact:

Brian Kateman
Editor, The Reducetarian Cookbook
brian@reducetarian.org